The humble beginning of this new venture for Whiteline Industries Colombo (Pvt) Ltd began in a manufacturing facility that was based in a small premise with a maximum capacity to manufacture 15,000 units on a monthly basis. The entire production line consisted of four employees producing two models of brooms –Monara and Kingfisher which to date remains the most popular broom designs in the domestic market.
However, as demand for plastic brooms and other plastic cleaning tools began to grow rapidly, the company acquired a variety of machinery and molds to extend the product range from plastic brooms to scrub brushes, deck brushes, floor mops, wipers, toilet brushes, insulated thermoware etc. To manage all of this under one roof, the company built its own 25,000 sq ft factory in the outskirts of Colombo that is equipped with modern state-of-art machinery.
As of today, Whiteline Industries remains a pioneer in the plastic cleaning tools industry which employs more than 140 full-time staff with a manufacturing capacity of 300,000 units of plastic cleaning tools per month for the Sri Lankan Market. And actively pursuing opportunities for exporting household cleaning tools.
An important factor that determines an organizations strength is the caliber of its employees. This is one of the core values at Whiteline Industries Colombo (Pvt) Ltd. Which is why we pride our self in our staff whose skills have been honed and developed by rigorous training conducted by overseas experts in the field of plastic ware manufacturing.
They are constantly devoted to researching, designing and producing high quality plastic cleaning tools that fulfill the Sri Lankan households cleaning demands while also planning the introduction of a full range of industrial cleaning tools. And their positive attitude towards continuous improvement has contributed to winning customer satisfaction with each and every Feather product purchased.