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Our Brand

100% Quality. 100% Value. 100% Made in Feather.

We at Whiteline Industries Colombo (Pvt) Ltd strongly believe quality is the key to winning consumers, which is precisely why we source the finest materials, skilled personnel and top of the line machinery to manufacture our range of “Feather” branded plastic cleaning tools for households. By building a strong foundation for consistently providing quality products, Feather has reached the market leader status and is available at retail stores island wide.

Our products are made of the highest-grade virgin resin that is combined with the finest monofilament that come together to create high quality brooms and brushes. Each item that leaves the factory has been meticulously crafted and polished to ensure the unique metallic shine has been achieved.

All aspects of the production process, except for metal sticks, are undertaken in house to ensure quality is maintained throughout. Our Quality Control personnel work with the utmost care to prevent defects from reaching the market place. Each batch is thoroughly checked at the production, assembly and packaging stage to ensure quality is maintained.

Our efforts for continuous improvement – or kaizen as the Japanese have termed it, have enabled us to successfully implement 5S systems in our factory and are working resiliently towards achieving a Total Quality Maintenance framework that would allow us to prevent defects even before it occurs.

Further all plastic waste is never disposed in a manner that could harm the environment, all defects and plastic waste are recycled in-house enabling us to achieve an environmentally friendly status.